Press Release: Tennessee Kettlebell Wraps Up Summer Challenge 2011

Putting its own spin on the popular fitness challenge, Tennessee Kettlebell hosted their first ever Body Transformation Challenge starting on June 20th

Hosted by TENNESSEE KETTLEBELL, the SUMMER CHALLENGE 2011 gave our clients and challenge participants a competitive atmosphere to get healthy for the summer.

The SUMMER CHALLENGE 2011 began on June 20th and concluded on July 16th. We opened up the challenge to non-members for a nominal fee to participate for a duration of 5 weeks. In the challenge we incorporated challenging workouts and guided participants to develop positive nutrition habits.

“Developing a habit takes about 21 days, and during the length of the challenge we hoped to impact the way our participants think about not only exercising but their food choices as well to make positive changes in their lifestyle, long-term.” says Kristen McBryde of Tennessee Kettlebell

“The Summer Challenge at TNKB was motivating, effective and most importantly, fun! Kristen and Matt have a lovely way of pushing you beyond what you feel are your limits, resulting in increased confidence and motivation. The key learning for me during the challenge was the importance of nutrition, which TNKB is highly focused on” stated Nan Belote of Nashville, TN.

Geoff Skene, the onsite massage therapist of GS Massage participated in the challenge states “It really is simple, just buy foods that are compliant and eat from your own fridge” Geoff lost a total of 7 inches during the challenge.

By paying to enter the challenge the participants received 2-4 group exercise classes a week, take home or travel workout routines and 5 daily nutrition habits to follow. Teams were formed to help keep our participants accountable to achieving their goals. “By providing our knowledge of program design and a team to provide accountability, we saw this as a winning combination.” says Kristen McBryde. They tracked their nutrition compliance and workouts on a weekly basis. Measurements were taken at week 1, week 3 and week 5. Our total challenge measurement change from week 1 to week 5 was a total of 67 inches among 24 participants. That’s over 2 inches per person!

Tennessee Kettlebell will follow up the Summer Challenge 2011 with our first ever Body Balance Transformation this fall.

ABOUT TENNESSEE KETTLEBELL
Tennessee Kettlebell is a fitness studio located in Brentwood, TN whose mission is to help their clients move better, feel better and look better with the improvement of mobility, stability and strength. Tennessee Kettlebell provides group classes and personal training using the kettlebell as a tool to improve movement quality for their clients. The facility is the largest indoor and outdoor Kettlebell training location in Middle Tennessee. The instructors are certified from the RKC, the leading certification for kettlebell instruction in the United States. They also hold CK-FMS certifications as Functional Movement Specialists. Their specialty is providing the leading program design, accountability and support systems proven to help any client reach any goal.